Latest editorial for Engadget.

Every year at CES, the tech-watching masses engage in a bit of trendspotting — an attempt to identify the one or two big themes of the show that may or may not come to define the year in technology. Some years those are easy to spot (tablets and 3D TV were two big ones recently), and other times they involve a bit of guesswork. This year, one of the most oft-cited trends is the “ultrabook.” Judging from the companies’ announcements at the show and some of the coverage they’ve received, you might think that’s a new sort of device or a radically new type of laptop. But, really, they’re just laptops. Small, thin laptops — but laptops.

It’s actually Ultrabook, with a capital “U,” and a (TM). The name is a wholly-owned creation of Intel, and the hype you’ve seen for them at CES is only just the beginning. Intel is reportedly planning its biggest advertising push in eight years to promote Ultrabooks, and it’s clearly already done a decent job of bringing hardware manufacturers on board the bandwagon. How many new “laptop” announcements do you remember from CES?